About Me

I was born on a dark and stormy night . . . what? Ok, maybe I rewound a bit too far.

I got my start in advertising in the third grade when I wrote and storyboarded my first T.V. commercial and acted it out with my friends in front of our class. It was a huge success. Obviously. But it wasn’t until I was 16 and writing an essay on what I wanted to do with my life that I realized I was destined for a career in marketing. Looking back, it all makes sense. I’ve always loved writing, creating, imagining, and working with people, and marketing is a perfect blend of all of those.

My skills have improved a bit since the third grade. I gained tons of experience working my way through school as a travel planner/coordinator and the manager of a Mexican restaurant. In the end, I emerged with a degree in Marketing Communications, the ability to coordinate schedules, think on my feet, and solve problems, and a deep and abiding love of chimichangas. All of those things have proved to be valuable in my career. If you don’t believe me, then you’ve obviously never worked late nights at an advertising agency—sometimes chimichangas are the only things that get me through.

After graduation I set off to conquer the world—or at least the marketing world of Salt Lake City, Utah. I’ve covered nearly every angle of the business, from working at advertising agencies to an in-house marketing department, and from selling media to writing the ads. Each experience has built on the next and given me a strong understanding of this crazy business.

After working for several years in various parts of the industry, I still love what I do. Every client is different, and no two days are ever the same. There’s always a new arena to explore, and as people become numb to one form of marketing, or as new technology emerges, there’s always something to learn or another way to push myself further. The challenge of solving problems, the rush of working against tight deadlines, and even the stress of the business as a whole is what I live for. Because nothing beats the feeling of seeing the project you’ve put your soul into get noticed, take hold, and produce results.

I love to work because I love what I do, but all work and no play? We all know what that did to Jack. So when work is done, I’m all about having fun. And just in case you’re curious, here’s a sneak peak of some of the things I do in my “down time.”

My Adventures from Melanie Donahoo on Vimeo.