Résumé

[apane title=”Qualifications”]My education and many years in marketing and advertising have given me an understanding of both the creative and managerial aspects of the industry. I have managed accounts, written copy, acquired new business, and even sold media. While doing each of these, I have honed my skills including my ability to strategize, present, write, and think both analytically and creatively. My broad base of experience across the industry allows me to better understand a problem or challenge, analyze it from various viewpoints, and develop a solution that meets the need while still being unique and feasible. But most importantly, it gives me the ability to be flexible and fill many different roles on a project or team.[/apane] [apane title=”Work Experience”]Copywriter/Consultant, Fight the New Drug, Salt Lake City, UT

2011 – Present
• Act as the organization’s written voice in articles, presentation scripts, collateral, and videos
• Consult on marketing and communications efforts

Account Manager, Penna Powers Brian Haynes, Salt Lake City, UT
2009 – 2012
• Manage several accounts and provide marketing, advertising, and public involvement services
• Interface with clients to ensure that their marketing needs are understood and being met
•  Develop strategic marketing and advertising plans specific to client needs, and direct their implementation
• Work closely with designers and programmers to conceptualize and develop various projects
• Track budgets and deadlines to ensure that projects are delivered on time and on budget
• Manage the new business account, which includes strategizing, gathering information and resources, writing, and assembling new business proposals and presentations
• Develop and deliver presentations to individuals and community and business organizations
• Conduct and oversee client and market research
• Launched and now maintain the agency blog including developing a posting schedule and coordinating with each blogger
• Act as a copywriter for various materials and publications as needed

Copywriter/Catalog Creative Lead, Deseret Book Company, Salt Lake City, UT
2005 – 2008
• Developed creative copy including product descriptions, category headlines, and promotional callouts for ten catalogs a year, each with a circulation of approximately 600,000 households
• Managed the catalog creative process by collaborating with internal and external stakeholders; oversaw the production process from first concept to final print stage
• Liaised with external advertising agency–effectively communicated objectives, provided creative input and direction, and conveyed changes
• Booked and art-directed photo shoots, cooperated directly with the photographer and stylist to ensure each picture met catalog objectives through the use of appropriate lighting, positioning, and propping
• Wrote a variety of marketing and advertising copy including radio and television scripts, newspaper and magazine ads, and in-store signs and direct mail pieces

Account Executive, KRSP–Bonneville Intermountain Radio Group, Salt Lake City, UT
2005
• Contacted and conducted in-depth interviews with current and potential clients to assess their marketing needs, and developed strategies to meet those needs
• Contracted with and managed several accounts in various stages of progression from developing a marketing plan to executing that plan and billing for services rendered
• Developed presentations, proposals, and radio advertisements
• Achieved monthly revenue goals

Account Coordinator, da Vinci Advertising and Marketing, Salt Lake City, UT
2004 – 2005
• Liaised with numerous clients and the agency regarding needs and expectations
• Coordinated client deliverables and tracked each job through the agency to maintain steady, timely workflow and effectively meet consumer needs
• Collaborated with account managers, designers, and copywriters on special projects including brainstorming, conducting research, writing copy, developing and implementing promotions, and coordinating photo shoots
• Maintained open communication and regular contact with clients and new business prospects[/apane] [apane title=”Education”]Brigham Young University, Provo, UT
Graduated December 2004
Bachelor of Arts, Marketing Communications
Minors: English and Business Management

During my time at Brigham Young University I further developed my ability to think analytically and learned the fundamentals of marketing and advertising. I also focused on refining my writing skills and finding applications for those in the communications realm. [/apane] [apane title=”Volunteer Experience”]Advisory Board Member, Now I Can Foundation, Provo, UT
2010 – Present
• Assist the Now I Can Foundation director with fundraising and community outreach efforts
• Publicize events and generate awareness for Now I Can and its programs
• Provide assistance with strategizing, writing, and editing various projects

Volunteer, Valley Mental Health Adolescent Residential Treatment Education Center, Salt Lake City, UT
2006 – 2008
• Met bi-weekly with 10-12 girls, ages 13-18, participating in a drug and alcohol treatment program in a locked down facility
• Planned weekly activities to engage, entertain, or teach new skills
• Coordinated with counselors and staff to ensure that the activities were in compliance with facility regulations
• Acted as an example and role model to demonstrate the benefits of a drug-free lifestyle

Volunteer Service Representative, Canada Toronto East Mission, Toronto, ON, Canada
2001 – 2002
• Volunteered 75 hours each week for 18 months
• Promoted healthy lifestyles and family relationships through a series of presentations given throughout Toronto and surrounding areas
• Completed weekly community service projects
•Trained new representatives, maintained detailed records, and followed up with with all contacts[/apane] [apane title=”Skills”]Presenting: Excellent presenter with the ability to plan, develop, and deliver material

Communication: Superb verbal and written communications skills

Management: Ability to work effectively on various projects while managing deadlines, budgets, and the expectations and needs of numerous clients

Computer: Strong computer (Mac and PC) and word processing skills and Internet competency

Design: Basic understanding and skill using Adobe Creative Suite
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