Services

It’s no secret that social media and blogs are great ways to connect and create open conversations with current and potential customers. It’s also no secret that these same platforms can be overwhelming and time consuming. Learn how to master social media networks and use them to increase your customer base with the following options:

 

Social Media Jump Start

 If you’re looking to venture into the social media world but aren’t sure where to start, or if you’ve already taken the plunge but are struggling to make it work, the Social Media Jump Start is for you. You’ll get a customized social media program that connects with your audience, creates a fan base, and converts those fans into sales.

The Social Media Jump Start includes:

  • Evaluation: Determine who potential clients are, which social media networks they use, and how they use them
  • Strategy: Develop the approach to using social media, including setting goals and developing tactics and objectives
  • Accounts: Set up and optimize social media accounts as needed
  • Editorial Calendar: Establish a posting schedule based on key dates, seasons, special events, product releases, etc.
  • Management: Two weeks of side-by-side social media management
  • Social Media Guide: A guidebook to the major social media networks, including a basic user’s guide and the pros and cons of each one

 

Blogging Jump Start

 A blog is a great way to get people to return to your site again and again, and the more time people spend on your website, the more likely they are to purchase from you. Blogs can also improve SEO, establish you as an expert, and show your personality. Many people have the great intention of starting and maintaining a blog but either never get around to it, or lose their commitment to it after posting a few times. The Blogging Jump Start will help you clarify your objectives and establish a plan to get blogging, get readers, and maintain momentum without investing all of your time.

The Blogging Jump Start includes:

  • Strategy: Develop the approach to using your blog, including setting goals and determining when and how often to post
  • Account: Assist in setting up and formatting the blog as needed
  • Editorial Calendar: Establish a posting schedule based on key dates, seasons, special events, product releases, etc.
  • Training: Offer tips, tricks, and training on how to select topics, engage readers, write and promote posts, use images, write attention grabbing headlines, and use videos within the blog
  • Template: A fill-in-the-blank blog post template designed to assist in writing a blog post from scratch
  • Blog Posts: Two finished 250-300 word blog posts with images, and editing and critique of two additional posts

 

Social Media and Blog Tune-Up

 The Social Media and Blog Tune-Up will let you see your social media and blogging efforts through the eyes of your current and potential customers. You will receive actionable steps and suggestions to help you reach more of your target market and connect with them in a more meaningful way.

The Social Media and Blog Tune-Up includes:

  • Audit: An evaluation of the social media accounts and blog you currently have, and a snapshot of what your direct competitors are doing
  • Recommendations: Ways to improve your social media and blog to engage more people in more meaningful ways
  • Management: One week of side-by-side social media and blog management
  • Blog Posts: One finished 250-300 word blog post and image, and editing and critique of one additional post

 

Do you need help with a social media project that doesn’t fit into one of the above packages? Please contact me here to discuss additional options to meet your needs.

How do I reach my customers? What are my competitors doing? How do I increase my sales? What do people think about my company and brand? These are just a few of the many questions business owners consistently ask. Unless you have clear answers to these questions and others, you are playing a guessing game with your marketing—a very expensive guessing game. Eliminate the guesswork and make the most of your marketing money with the following options:

 

Marketing Audit (Silver)

 The Marketing Audit examines your messaging from all angles to determine if there’s a disconnect between what you think your brand is saying and what your customers think your brand is saying. Understanding this can help you strengthen your message and find opportunities to gain and retain more customers.

The Marketing Audit includes:

  • Interviews: Conduct informational interviews with customers, partners, influencers, key personnel, and other stakeholders to gain insight into your brand and marketing efforts
  • Analysis: Examine the website and marketing efforts from the perspective of current and potential customers to determine what messages are being put forth, and whether or not they align with the current or desired brand
  • Competitive Research: Look at the overall marketplace to determine who your competitors are and what they are saying and doing, and determine if there are any holes that aren’t being filled
  • Report: A comprehensive report of the audit findings, including brand identity (perception, strengths, weaknesses, opportunities, threats, and areas of alignment or disconnect), key findings, and insights

 

Marketing Strategy and Plan (Gold)

 The Marketing Strategy and Plan utilizes the information gained in a Marketing Audit and develops it into actionable steps. It ensures that all marketing efforts are aligned and speaking the right message to the right people. This plan is a must have for business owners who don’t want to constantly chase after marketing ideas and fads that may or may not produce results.

The Marketing Strategy and Plan includes:

  • Marketing Audit: A complete marketing audit consisting of interviews, analysis, competitive research, and a report
  • Target Market Profile: Identification and demographic and psychographic analysis of the target market
  • Brand Positioning: A clear statement of what your brand stands for and the niche it should occupy in the marketplace
  • Marketing Plan: A detailed breakdown of the marketing objectives, strategies, and tactics that should be pursued, and the reasoning for each one
  • Action Plan: A phased action plan calendar that outlines the order and timing for the implementation of each marketing strategy and tactic

 

Do you need help with a specific marketing project? Please contact me here to discuss additional options to meet your needs.

Most people will visit your website long before they email or call you. If your site isn’t communicating your core message quickly and clearly, you’re losing potential business. Dial in your website copy with one of the following options:

 

Fundamental Website Copy (Bronze)

 The Fundamental Website Copy gives you the content you need to engage visitors in your simple website and convert them into potential clients.

The Fundamental Website Copy includes:

  • Consultation: In-depth interview to gain clarity on the target market, brand voice, product or offering, and website objective
  • Copy: SEO optimized copy for up to seven website pages (example: Home, About, Contact, Services, FAQ, Clients, Case Studies, or other pages as needed)
  • Collaboration: Work directly with Web developer or designers as needed

 

Intermediate Website Copy (Silver)

 Whether you’re building your first site and have a lot of information, or you’re looking to bolster your current site, the Intermediate Website Copy gives you more content pages, as well as dynamic and media rich elements.

The Intermediate Website Copy includes:

  • Consultation: In-depth interview to gain clarity on the target market, brand voice, product or offering, and website objective
  • Copy: SEO optimized copy for up to 12 website pages
  • Blog Posts: Four finished 250-300 word blog posts with images
  • Video Script: A script for a 90-second video on a topic of your choice
  • Collaboration: Work directly with Web developer or designers as needed

 

Complete Website Copy (Gold)

 The Complete Website Copy offers you an all-in-one package to get your website firing on all cylinders. With content pages, blog posts, a video script, and a white paper, your site will keep visitors engaged longer.

The Complete Website Copy includes:

  • Consultation: In-depth interview to gain clarity on the target market, brand voice, product or offering, and website objective
  • Copy: SEO optimized copy for up to 17 website pages
  • Blog Posts: Six finished 250-300 word blog posts with images
  • Video Script: A script for a 90-second video on a topic of your choice
  • White Paper: Copy for a white paper (up to 1500 words) on a topic of your choice
  • Collaboration: Work directly with Web developer or designers as needed

 

Do you need help with a website copy project that doesn’t fit into one of the above packages? Please contact me here to discuss additional options to meet your needs.

We’re all bombarded with thousands of messages every day, so getting any one message to stand out can be tricky. Writing quality copy takes more than a mastery of the English language, it takes a knowledge of trigger words and the rules of engagement that lead a potential client from one key point to the next. Make your message stand out from the copy clutter with one of the following options:

 

Sales Letter/One Sheet/Flier

 The key to successful sales copy is selling without the reader knowing they’re being sold. The Sales Letter/One Sheet/Flier will help you highlight your product, service, or event in such a way that it generates results.

The Sales Letter/One Sheet/Flier includes:

  • Consultation: A meeting including an in-depth interview to determine the audience, purpose, placement, key points, objectives, unique selling features, and voice for the sales letter, one sheet, or flier
  • Copy: Custom body copy for a double-sided (approximately 700 words) sales letter, one sheet, or flier, and headlines, sub headlines, and callouts
  • Email Copy: A shortened version of the copy for use in an email

 

Script

 You never realize how many times you say “um” until you listen to yourself in a recording. Scripting out your next audio, video, or live presentation will ease your nerves and allow you to convey your message clearly.

The Script includes:

  • Consultation: A meeting including an in-depth interview to determine the audience, purpose, placement, key messages, objectives, length, and voice for the script
  • Copy: Original and customized copy for an audio, video, teleconference, presentation, or other script that can be read aloud or recorded

 

White Paper

 White papers can be great tools to showcase your knowledge and build your email list, but putting one together that provides true value for current and potential clients takes time. Eliminate the stress and jump right to the results with this White Paper.

The White Paper includes:

  • Consultation: A meeting including an in-depth interview to determine the audience, purpose, placement, key points, objectives, unique selling features, and voice for the white paper
  • Research: Extensive research to become familiar with the topic and obtain industry quotes and statistics on the subject matter
  • Copy: Original and customized copy for a four to six page white paper (approximately 1200-1800 words) complete with headlines, sub headlines, bullets, callouts, and cited sources

 

Blog Post

 Writing blog posts week in and week out can get tiring. A custom Blog Post can help you get your blog going, give it a new voice, or simply fill the archives.

The Blog Post includes:

  • Consultation: A meeting including an in-depth interview to determine the purpose, placement, key points, and voice for the post
  • Research: Extensive research to become familiar with the topic and obtain any necessary references, quotes, and statistics on the subject
  • Copy: Original and customized copy for a 250-300 word blog post
  • Image: One image sized and ready for insertion into the post

 

Presentation

 There are two main factors that contribute to a bad presentation—poor organizational structure and bad visuals. The Presentation will help you get on track with both of these elements to ensure that your next speaking gig is engaging and not sleep inducing.

The Presentation includes:

  • Consultation: A meeting to determine the purpose, audience, key points, and desired results of the presentation
  • Tempo: An outline of the current presentation tempo (if a current presentation exists) and an outline of the optimal presentation tempo
  • Script: A full script for the presentation that can be memorized word-for-word or ad-libbed as desired
  • Development: A fully developed presentation in the platform of your choice (PowerPoint or Keynote) complete with speaker’s notes

 

Do you need help with a copywriting project that doesn’t fit into one of the above packages? Do you already have content written but need help sharpening it? Please contact me here to discuss additional options to meet your needs.

Do you need help with a specific marketing or copywriting project? I’d love to talk about it with you. Please contact me here to discuss additional options to meet your needs.